Entre Nous is the monthly newsletter
from the Tourism Corporation Bonaire (TCB), Netherlands Antilles.
In this newsletter you will find the accomplishments of TCB
in Bonaire, North America, South America and Europe as well
as the newest developments within the tourism industry.
We hope that you will read it with
pleasure and if you have something that you think is relevant
for the tourism sector to know just fax it to 717-8408 or e-mail
to: info@tourismbonaire.com.
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INSIDE THIS ISSUE:
TCB
BONAIRE
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LOCAL
REPORT
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Sea Turtle Conservation Bonaire (STCB)
Begins Satellite Tracking
Of Turtles
In
an effort to protect sea
turtles, the Bonaire-based
Sea Turtle Conservation
Bonaire (STCB) launched
a satellite tracking program.
The program kicked off
on June 8, 2005 when the
first male hawksbill turtle
was fitted with a transmitter
and released. To learn
more about the turtles'
migratory patterns, their
behavior at sea, and where
their marine habitats are
located STCB plans to place
up to four transmitters
on turtles this year.
Turtle tracking works through signals
sent out by the transmitter,
which is switched on whenever
the turtle comes to the
surface to breathe. Transmissions
are collected by receivers
onboard weather satellites,
yielding location data
for each turtle. This data
is emailed daily to STCB.
For
more information on this
program and the organization
visit http://www.bonaireturtles.org. |
Back to the top
2004
Dia di Arte Awards Presented
On Saturday,
11 June, 2005, the Foundation for Art & Culture
presented the awards for the 2004 Dia
di Arte (Day of Art) (see www.bonaireart.org/2004_awards.html). First,
second, and third place were given
in categories which included painting
and handicrafts. The presentation,
given in both Papiamentu and English,
was presented at the Cinnamon Art Gallery by Mrs. Emma Sint Jago and Mr. Peter Silberie,
both board members of the foundation.
In the painting category, Linda Richter, Jake Richter, and Avy Benhamron of the Cinnamon Art Gallery
received first place, Manuela
Winklaar received second place, and
Rosalba Figaroa received third place.
In the handicrafts
category, Carmen Thode received first
place, Diana Winklaar received second
place, and Thelma De Palm received
third place.
To view
some of the works of art which won
the 2004 awards, visit www.cinnamonartgallery.org.
This
year, the 13th Annual Dia
di Arte took place from 10:00
AM until 10:00 PM on 3 July, 2005
in Wilhelmina Park, and featured
the youth of Bonaire. Children
had the opportunity to come
and paint, make handicrafts, sing,
or dance together
with Bonaire's unique artists.
For a small island, Bonaire
can boast of having an active artist
community with many diverse and distinctive
styles. All day, many people
wandered among the various booths to
see one-of-a-kind handicrafts
and paintings, which were available
for sale. Kuminda krioyo (local
food) and beverages were available
and in
the evening, "Showtime" played, with
winners of the Caribbean Gospel Festival,
Tio Roly, Pamela, Raul, and many other
artists. This
was truly a day dedicated
to Bonaire's art and culture!
Back to the top
Projections Show Cruise Tourism to Bonaire
Will Increase by
About 75% For the Upcoming Season
TCB expects the 2006-7
arrivals for cruise ships
to include the Sea Princess
and the Crown Princess from
the Princess Cruise Lines
to call at our port. With
these two ships, it is estimated
that our arrivals will increase
by 75%! The projected total will be approximately
53,950 passengers.
In addition to the Princess
ships, the Arcadia , The
Rinjdam and The Prinsendam
will make their debut during
the next season. Contact
TCB for the complete
schedule of arrivals or visit www.infobonaire.com/cruises.html. |
Back to the top
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Travel Trade Promotion Netherlands Launched
 It
has become a tradition in marketing--every
summer TCB-Europe launches a special
promotion for its Dutch trade professionals.
Both agents at tour operators and at
travel agencies can enter a special
competition. This year the travel trade
promotion is combined with the launch
of the special trade-section of the
new web site with Bonaire-videos. TCB Europe opened www.infobonaire.tv/trade. This is
a special web site only for the trade.
It can be entered with a login and
password. These are handed out exclusively
by TCB Europe. This summer’s
launch is celebrated with a travel
trade promotion via email as well
as post mail. TCB Europe received the attention of the
Dutch travel trade with this promotion.
They were invited to surf the web
site and enter the competition. One
of them will win the trip to Bonaire! TCB Europe likes to thank KLM, Plaza Resort
and Kiteboarding Bonaire
for their kind corporation.
Back to the top
Pan-European Online Imagebank to be Launched
 TCB Europe is further improving its digital
support program for the European
travel trade and the press. Within
a few weeks an online image bank
is to be launched. This will give
the travel trade the opportunity
to download generic Bonaire pictures for their web sites as well as for
their new brochures. Of course
this new service is "members
only." It is a restricted
area only to be entered via a login
and password. The travel trade
can list themselves for
free by sending an email to Europe@tourismbonaire.com. The visits
of Rob Al in the so called secondary
markets brought to out attention
that the travel trade is really
in need of the generic Bonaire material. Instead of sending out CD-roms and other expensive tools, TCB Europe decided to launch
this new supportive online tool:
the Bonaire Imagebank.
Back to the top
Clipping Report 2005, Ranked Top: 3.2 Million Euros
TCB Europe made its clipping report for the
first half of 2005. The total value
exceeds 3 million euros. The counter
stopped at 3.279.634 euros. This
as not an all-time high (5 million
in 2003) but this clipping report
is ranked in the top-3 over the
period 2000-2005. Next to several
TV-broadcasts, we also saw the
return on PR-investment made this
winter. While mountain bikers and
other people were on Bonaire to shoot their videos for Bonaire-in-Motion, a reporter/photographer was joining them. These
articles were published this spring.
New Ads in Duiken
In the second half of 2005 TCB Europe will
start its new advertising campaign
in Holland’s leading dive magazine, DUIKEN. Brand
new ads will illustrate the so-called
Antillean News. This is a special
editorial initiated by TCB and
DUIKEN in 2001. Every month DUIKEN
will publish the latest on diving
and TCB Europe is the only one
to advertise on this page. Over
the years it has appeared highly
effective.
Back to the top
First Narrow Casting Campaign
The new online tools will enable TCB Europe
to really further improve narrow
casting and the so-called targeted
marketing. One of the first narrow
casting campaigns throughout Europe will involve kiting. At this moment TCB Europe
already pre-launched a new streaming
video on Bonaire-in-Motion where kite lessons are explained to the viewers.
In short, TCB Europe starts it
online guerilla marketing campaign
aimed at the Dutch schools and
shops to promote this unknown
side of Bonaire. The rest of Europe is to follow after the summer. The other narrow
casting campaigns include mountain
biking. Over the last few months,
TCB Europe managed to update
and enlarge its databases.
Back to the top
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Airline
News
In less than one month after
a Bonaire delegation consisting of Ramonsito
Booi, Burney El Hage, Ronella Croes, Larry
Gerharts, and Candice Adams Kimmel first
met with Continental Airlines in their corporate
headquarters in Houston, TX, an agreement
between the airline and the island of Bonaire
was signed on June 23rd. Beginning December
16th, Continental will launch a weekly,
non-stop flight from its Houston hub to/from
Bonaire.
More
Good Airline News
On Friday, June 24,
Air Jamaica announced that effective September
3, 2005, they would reinstate their Saturday
flight to Bonaire, thus causing no disruption
in service for the Saturday flight.
Back to the top
Bonaire Voted Best Shore Diving
Destination in the World...Again!
For the 12th consecutive
year Bonaire
has been voted by the readers of Scuba
Diving Magazine as the best shore
diving destination in the
world. According to the July 2005
issue of the magazine, which reported the
results of Scuba Diving's Top
100 Readers' Choice Awards, "Bonaire
has toped the shore-diving category in
our annual 'Top 100 Readers' Choice Awards'
- an unbroken string of No. 1 titles
that started in 1994." This
year Bonaire received a score of 96.9,
topping the runner-up in this category
by more than four points. As part
of the write-up on Bonaire, the magazine
included beautiful photography and cited "abundant
grunts" and "dense corals" as just two
examples of the marine life that divers
will find at any of the island's
dive sites. Scuba Diving magazine
has a monthly circulation of 196,370.
Caribbean
Travel & Life Bonaire Online Sweepstakes
Launches in June!
Bonaire will be a featured
destination in a six-month Caribbean
Travel & Life on-line
contest which launched on June 22nd in the
publication’s e-newsletter reaching
over 30,000 consumers. Readers will be asked
to respond to a short survey and will then
be entered to win one of six trips to Bonaire
and will also be automatically included in
the drawing for the Grand Prize. The survey
is designed to provide information on how
their readers make their vacation choices,
particularly for the summer, and includes
a ranking of the types of themed events that
would interest travelers and motivate them
to plan their summer vacations around them.
The prize of a one week stay (land only)
will be given away each month of the contest
and the Grand Prize includes complimentary
air transportation for two. Only nine days
after the newsletter was distributed, over
5,800 responses flooded Caribbean Travel & Life’s web site!
Back to the top
 Dive
Retailers' Web Site Continues to Grow
in Popularity
The Bonaire Web site for retailers,
www.bonairedivingpro.com,
which premiered less than one
year ago, continues to grow in popularity.
Geared towards dive stores with special
online tools to assist them in selling,
this web site now averages nearly 1500
individual visits each month providing
about 24,000 hits per month. Major search
engines such as Google, Yahoo, and MSN
regularly refer viewers to the site.
Keeping in Touch with Past Visitors
to Bonaire
In May, Bonaire’s Dive Brochure
was distributed to the entire 2003 Past
Visitor’s Database. Responses via
email and telephone calls to the 1-800-BONAIRE
line have been coming into TCB-NYC with
very favorable results. Most recipients
were glad to receive the self-mailer and
said it reminded them of how much they
love the island and were planning to return.
One recipient said she is pasting it on
her refrigerator as a “sweet” reminder
of where she is going on her next vacation!
CTO
Caribbean Week - Media Marketplace
On Wednesday evening, June
1st, Bonaire was represented at the Media
Marketplace which was held
at the Hilton Hotel in mid-town Manhattan.
In the Bonaire booth were Ronella Croes,
Candice Adams Kimmel, and Lisa Blau,
speaking with journalists one-on-one
about the destination, talking to the
friends of Bonaire, and making new ones.
Press information and a sign-up sheet
for media who attended and wished to
receive future press releases and other
information that Adams Unlimited distributes
about Bonaire were readily available.
Approximately 122 journalists were in
attendance.
Bonaire EZ News
for June
During June two issues of Bonaire
EZ News were written and distributed to our
database of more than 35,000 consumers and
travel agents. (With the addition of
the 2003’s past visitors’ database
our reach has been extended and we look forward
to receiving 2004’s database in the
very near future.) The June 1st
issue of Bonaire EZ News focused on airline
news and hotel packages for summer and fall.
The June 17th issue of EZ News focused on island
news.
As part of the ongoing press
release program, Adams Unlimited researches,
writes and prepares a steady stream of releases
for mailings to the media for applicable
editorial coverage based on editorial calendars
and the need to disseminate timely news.
In June,
Adams Unlimited began gathering information
for the second edition of the Bonaire
Briefs press release, which will be
written in late June and distributed in early
July 2005. This press release, which
updates the media on what is new in Bonaire,
includes news from hotels, restaurants, dive
shops, car rental companies and other tourist
attractions and businesses in Bonaire. The
first edition of Bonaire Briefs was distributed
to the media in January 2005. Also
in June a press release announcing that Bonaire
was voted the top shore diving destination
in the world in Scuba Diving magazine's Top
100 Readers' Choice Awards was written and
distributed. Upon receiving the confirmation
and details of the Continental Airlines agreement,
a second press release was written to announce
the launch of the new weekly flight and was
also distributed to appropriate media outlets.
And finally, upon the confirmation that Air
Jamaica had re-instated Saturday flights,
a third press release was distributed.
In June two press releases
were distributed on Dive Newswire. The
press release, which was distributed on June
20th on the wire announced that Bonaire was
voted the top shore diving destination in
the world in Scuba Diving magazine’s
Top 100 Readers Choice Awards. On June 28th
the press release which announced the launch
of Continental Airline’s weekly
flight to Bonaire was distributed. Dive Newswire
is distributed electronically to more than
6,000 dive shop owners, manufacturers as
well as media outlets.
Men’s Journal
(circulation 620,614): Once
again Bonaire has been recognized by
the USA’s leading men’s sports
magazine Men’s Journal.
The July 2005 issue lists
the world’s best beaches for nine different
sporting categories. Coming in at number
one for the world’s best windsurfing
beach is Bonaire’s own Lac Bay, noted
for having unyielding 20-knot onshore winds
that attract windsurfers from around the
world and wide-open lanes for those with
sails due to the lack of boat traffic. Plaza
Resort is listed as a nearby place to stay
and contact information for Jibe City where
surfers can rent their gear is listed. This
article is not available online, however,
other information from Men’s Journal
is available at www.mensjournal.com.
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New York Daily
News (circulation 381,486): Bonaire
was featured in the May
22, 2005 issue of the New
York Daily News along with 5 other
Caribbean destinations in a story about
eco-tourism. Bonaire was not only noted
for being spectacular underwater, but also
on the water’s surface where activities
such as windsurfing and kayaking take place.
The Bonaire Marine Park was recognized
as being a major supporter of the programs
that keep Bonaire’s waters free from
exploitation, poaching and pollution, and
of the island’s environmentally conscientious
dive industry that ensures that Bonaire’s
waters stay free from harm. A color photo
and Bonaire’s contact information
are given with the article. This article
is not available online, however, other
articles featuring Bonaire can be found
at www.nydailynews.com.
Scuba Diving Magazine
(circulation 196,370): In
response to Adams Unlimited’s latest
edition of Bonaire’s EZ News featuring
hotel packages, the June 2005 issue
of Scuba Diving Magazine listed
three of Bonaire’s packages in their
monthly countdown of the top 12 travel packages.
Coming in at number nine was Bonaire Inn’s
bed and breakfast special; Captain Don’s
came in at number six with their kids dive
free package; and coming in at number one
was Bonaire’s own Deep Blue View with
their all-inclusive package for two. A photo
from Deep Blue View accompanies the article.
This article is not available online, however,
other articles featuring Bonaire can be found
online at www.scubadiving.com.
Albany Times
Union (circulation 146,121): The May
8, 2005 issue of
the Albany Times Union newspaper
featured an article about Kristine Frederick,
a 56 year old avid scuba diver. She was interviewed
about her latest scuba diving adventure,
which was diving in Bonaire and she said
that she enjoyed “watching the beauty
of underwater life as it unfolds in front
of you.” A picture of Kristine diving
in Bonaire accompanies the article. This
article is available online by searching
the archives at www.timesunion.com.
A $2 fee is required to read the article.
Sport Diver Magazine
(circulation 100,000): In
the June 2005 issue
of Sport Diver magazine,
Kitty and Linda from Bruce Bowker’s
Carib Inn give details about a few of their
favorite dive sites in Bonaire. The first
is the Something Special dive site. The ladies
explain that even though this site is a sandy
patch filled with garden eels, some of the
rarest species of fish have been seen at
this dive site. The divers also discuss Vista
Blue, Tori’s Reef, Town Pier, Klein
Bonaire, and the Hilma Hooker. Contact information
for Bruce Bowker’s Carib Inn is listed
and a full page color photo of a yellowprow
hiding in a stovepipe sponge accompanies
the article. This article is not available
online, however, you can find other information
from Sport Diver magazine
at www.sportdiver.com.
Travel Weekly (circulation
44,425): Bonaire’s
marriage requirements are explained in
the June 6, 2005 special
edition of Travel Weekly. An
island-by-island guide to Caribbean weddings
lists specific requirements and costs involved
in arranging a special wedding. This article
is not available online, however, other article
featuring Bonaire are available at www.travelweekly.com.
Culpeper (VA) Star-Exponent
(circulation 8,000): The May
29, 2005 issue
of the Culpepper Star-Exponent lists
Bonaire as an outstanding ecotourist destination.
The article credits the internationally recognized
Bonaire Marine Park for sustaining one of
the world’s leading underwater eco-sites.
This article can be found online at www.timesdispatch.com/servlet/
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Caribbean Trade
Show - May 24th and 25th
A new edition of this tourism event in Caracas
was carried out in the Quinta La Esmeralda. Bonaire
had a beautiful booth which was well located
to promote the tourism sector along with
other Caribbean destinations. This was also
a great opportunity to promote the small air
operation of PAS from Bonaire to Caracas and
Valencia because of the lack of information existing
among the travel agents on how to get to Bonaire.
Back to the top
May
26th Bonaire Seminars in its VII Edition
With the co-sponsorship of SunRentals
and the wholesalers and its potential travel
agencies, TCB arrived at the VII edition
of their seminars Discover Bonaire. This
was an attractive event that combined the
promotion of the island and its properties
with the activity "Discovery Scuba" done in
a swimming pool, and which permitted travel
agents to become familiar with the main activitiy
on island--its pristine diving. In charge
of the Discovery Scuba were ChiDivers and Epsilon
Dive, two dive operators from Venezuela bringing
groups to Bonaire. The event, which took place
on Thursday, May 26th in the
prestigious Izcaragua Country Club of Caracas,
had a participation of 70 travel agents.
Back to the top
Tripping
from Rio de Janeiro in Bonaire
This important dive operator
is planning to visit the island in the month
of June. Bellafonte, SunRentals, Hamlet and
Lagoen Hill will host the small group from
Tripping that will visit Bonaire to
be familiarized and updated with our top dive
destination in order to launch their promotional
campaign among the diving schools, the Mergulho
Magazine, and in their diving sales manual.
Also a new underwater video will be filmed
by this group during their stay on island.
Brazil Requesting
Better Airlift
Due to the
operational
difficulties
of
connecting
flights from
Aruba to Bonaire,
which are not
on the same
day and for
which wholesalers
cannot issue
the air tickets
to the island,
they are requesting
TCB to intermediate
with BonairExpress
to look for
a prompt solution
in this market
where Bonaire
packages are
in demand.
Yasmin from
TCB SA after
coming back
from Brazil
and meeting
with these
tour operators
is in contact
with BonairExpress
looking for
alternatives
for the operational
difficulties.
Bonaire
Winners
with Visa
Peru
On June
9th
in Lima,
a drawing took
place for a
complementary
stay in
Bellafonte
and Hamlet
for two persons,
during the
promotion on
Mother’s
Day of
the Visa
credit
card in
Peru. A
productive
promotional
brochure
showing
sunny and
beautiful
full color
pictures
of Bonaire
was
inserted in
the May statement
of the
Visa credit
card holders.
The winners
were awarded
with a
3 nights
stay in
Bonaire
and also
with complimentary
airline
tickets
from KLM.
Back to the top
Juan
Marino’s
Odyssey
Promoting
Bonaire
New interviews
in press, radio
and TV continue
promoting the
island thanks
to this windsurfer,
who last May
14th, sailed
on a windsurf
board from
the Venezuelan
coast to Bonaire.
Recently Juan
Marino gathered
with his business
sponsors and
close friends
to thank the
valuable support
given to
him. In his
emotional speech,
the windsurfer
had many compliments
for Bonaire
and its
people.
Bonaire
Enérgica
by El Nacional
With this
alluring title,
the tourism
edition on
Sunday May
29th dedicated
almost 3 pages
to Bonaire,
including its
cover, and
delighted
its readers
through the
press release
reporting that
in this Caribbean
island,
sports fuses
with the splendor
of nature.
The journalist,
Carla Candy,
who visited
Bonaire to
cover the event
King of the
Caribbean,
did an excellent
job covering
the activities
developed on
island, the
accomodations
in Bonaire
(emphasizing
Plaza Resort
as one of the
best option
for those who
seek the comfort
and exclusive
service in
a resort),
and also mentioned
the airlift
service to
Bonaire via
Caracas and
Valencia with
PAS/Transaven
and via Aruba
or Curacao
with BonairExpress.
This was a
positive press
release that
still generates
many phone
calls asking
for more information
about Bonaire.
Guia Aèrea
Bonaire Marine
Park News
The magazine,
belonging to
the peruvian
tourism sector,
highlighted
the new fee
of the Bonaire
Marine Park
in its February
edition.
Upcoming
Events
FITCAR–Venezuela October
5th to the
8th
Bonaire has
been invited
to participate
in the I International
Tourism Trade
Show organized
by the Department
of Tourism
of Venezuela
(MINTUR), that
will take place
in Caracas
from
October 5th
to the 8th
with the participation
of national
and international
destinations,
and will
have the opportunity
to be promoted
in the tourism
sector and
general public
attending the
event. All
the exhibitors
will have complimentary
booths as an
incentive for
participating.
FITCAR will
be held in
the area of
La Carlota
Airport. For
more information,
contact Yasmin
at flamingorep@cantv.net.
Sao
Paulo Boat
Show October 27th
to Nov 5th
This show
is a tremendous
opportunity
to contact
the diving
industry in
Brazil, a growing
market
in the diving
sector. At
this event,
generally the
large diveshops
and some dive
operators have
their own boothes;
Bonaire will
have its own
and is coordinating
an official
Bonaire presentation
during the
trade show,
along with
some others
at the headquarters
of the main
dive schools
of Sao Paulo.
For more information,
visit www.boatshow.com.br or
contact Yasmin
at flamingorep@cantv.net
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NEWS
FROM THE TOURISM SECTOR
|
 Christmas
in July Sale at Island Fashions & Gifts
Don’t miss
the celebration of “Christmas
in July” at www.islandfashionsandgifts.com!
Save 30% on all our whimsical
Christmas
ornaments--there’s
Margarita, Madame Rouge, Felipe
Flamingo, Dick and Muffy the
divers, Chloe the clownfish,
not to mention the snorkeling
and diving kitties! They’re
all there and they’re
all 30% off for the month of
July.
Golden
Reef Inn Celebrates First Anniversary
Golden Reef Inn is
celebrating its first anniverary,
and plans to celebrate all year
long! Join in the fun with their
First Anniversary Special--a 7
night, 8 day package,
starting from $595.00 per person!
Good for travel September 1, 2005
through April 31, 2006.
The package includes:
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7
Nights Accommodations,
available at
either the the
Inn or Villas |
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Tourist Room
Tax |
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Six Days Unlimited
Shore Diving,
with Tanks, Air,
Weights, Belts,
and Taxes |
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Six Boat Dives
(one each day) |
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4-Door Pickup,
Suitable for
Shore Diving,
Including Taxes
and Insurance |
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Monday Evening "Krioyo" Dinner
with a Mariachi
Band |
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Free Continental
Breakfast Each
Morning |
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Please
note Bonaire
Nature Fee
and Airport
Departure
Taxes are
not included |
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For
more information, visit www.goldenreefinn.com/specials.html or
email info@goldenreefinn.com.
Back to the top
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Carnival
Adult Parade Dates:
2006 - 2011 |
July
2005
Jul 2 - Rincon Market Day
Jul 3- 13th Annual Bonaire Arts Day (Dia di Art) at Plaza Wilhelmina,
Kralendjik 10am-10pm art, crafts, music, dance
Jul 4 - July 4th fireworks at some resorts (American holiday)
Jul 17-25 Women's Windsurf Week in Bonaire
Jul 23 -30 Digital Shootout on Bonaire
TBA - Lac Bay Mini Regatta
|
2006
- Feb 26
2007 - Feb 18
2008 - Feb 3
2009 - Feb 22
2010 - Feb 14
2011 - Mar 6 |
 August
2005
Aug 6 - Rincon Market Day
TBA - 18th Copa Cultimara at
Sorobon
TBA - 8th Captain Don's Habitat
race
TBA - 5 km run Preparation Fun Run
September
2005
Sep 3 - Rincon Market Day
TBA - Duofest International
TBA - Bonaire Bikers MC Flag Day
Weekend 2005
Sep 6 - "Dia di Bonaire" Bonaire
Day (Rincon)
Sep 6 - 5 km Bonaire Day Fun Run 8am
Sep 6 - Sailing Race "Dia di Bonaire " at Kas di Regatta
Sep 28-29 Bonaire Investment Conference
Every Tuesday Night @ 6:30pm -
BonaireTalker Dinner/Gathering
at Gibi's,
known for great local food. Call
Gibi at 567-0655 for details, or
visit
www.BonaireTalk.com,
and search for "Gibi."
Click here for a detailed CALENDAR
OF EVENTS
Back to the top
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To unsubscribe or subscribe go to http://www.bonaireentrenous.com
*********************************************
Tourism Corporation Bonaire
Kaya Grandi #2
Bonaire
Dutch Caribbean
Tel: 599-7-8322/ 8649
Fax: 599-7-8408
E-mail: info@tourismbonaire.com
Web site address: www.InfoBonaire.com
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