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Issue # 50
March 9, 2004
Entre Nous
Bonaire's Monthly Newsletter

Entre Nous is the monthly newsletter from the Tourism Corporation Bonaire (TCB), Netherlands Antilles. In this newsletter you will find the accomplishments of TCB in Bonaire, North America, South America and Europe as well as the newest developments within the tourism industry.

We hope that you will read it with pleasure and if you have something that you think is relevant for the tourism sector to know just fax it to 717-8408 or e-mail to: tcb@bonairelive.com.

 

INSIDE THIS ISSUE:

TCB BONAIRE

  Local Report
   

TCB WORLDWIDE

   

TCB - Europe Report

   
  TCB - New York Report
   

NEWS FROM THE TOURISM SECTOR

   

 

TCB BONAIRE

LOCAL REPORT

NEW BONAIRE AMBASSADORS

AWARDED GOLD

Stewart Kaslow, New Jersey, USA

Stewart KaslowThis is the story of Stewart, who has been coming to Bonaire for 25 years, usually twice each year:

"In 1979 I started to learn about a sport called scuba diving. After becoming certified and diving in New Jersey where I lived, I met Al Catalfumo. Who had a dive shop in Lawrence Harbor NJ and now lives in Bonaire owning Black Durgeon. In October 1979, I joined a group of people with Al and went on my first Caribbean diving vacation to Bonaire. I fell in love with this island. I have been coming here every year since. I the 80's I used to come once a year, in the 90's I came twice a year and now I'm here most of the year. The diving is always great. I have made many friends over the years, here on Bonaire. My first Bonairean friend was my first and best dive guide, Ebo Domacasse. I still count him as a friend. He shared with me his love of the island, nature and people. I respect him and honor him. Ebo to me is a Real Bonaire Ambassador."


AWARDED GOLD: 

Yoeke Mulder, The Netherlands

Yoeke MulderYoeke Mulder has been coming to Bonaire for 24 consecutive years, of which she has spent 20 years staying at Sorobon, and therefore, has earned her "gold" medal. She is proud of being an Ambassador and is especially devoted to all animals on Bonaire, as for years now she has sponsored the Animal Shelter. Joeke is particularly delighted to know that Sorobon Beach Resort will make donations throughout the year to the Donkey's Help. Yoeke hopes that a lot of people will adopt a donkey or give a donation, like she has.


AWARDED BRONZE: 

Judy and Jack Haslinger, Ohio, USA

Judy & Jack HaslingerJudy and Jack reached their bronze after completing ten years of visits to Bonaire in 2004!

"Before we came to Bonaire, we vacationed in Florida. We met a friend by the name of Millie. She told us how great the snorkeling was in Bonaire. Every year we vacationed with my brother and his wife, Jim and Mary Ann on snorkeling trips. In 1992 it was Judy's turn to plan the trip and she suggested to Jim about visiting Bonaire.

On arrival to Bonaire we found the island easy to find new snorkeling spots. The people here were very friendly and made you feel at home. All of the visitors we meet enjoyed snorkeling, diving, windsurfing and even bird watching in the National Park. Not forgetting the donkeys and beautiful pink flamingos. We have now visited the island more than 10 times in the 10 years we have been coming to Bonaire. We dove more times in Bonaire--some 300 dives-- than any of our other visits in the Caribbean.
We have many friends on the island which we cherish, we love our friends and hope to be coming back each year."


AWARDED BRONZE: 

Stephan and Lothar Brendal, Berlin, Germany

Stephan & Lothar BrendalLothar & Stephan Brendel from Berlin, Germany were awarded Bronze Bonaire Ambassadors. The father and son team have been coming to Bonaire for 11 consecutive years. For the last 5 years they are staying at Yacht Club Apartments, and before that, at various places.

"Yacht Club is the best place you can get for this price and we simply like the ambiance there," according to Lothar. Both are avid windsurfers and they windsurf at Jibe City.

They love Bonaire so much that Stephan developed his own Bonaire website www.bonaire-info.de, a website that gives travel information and suggestions in the German language to Bonaire travelers.

Here you see Lothar and Stephan being congratulated by Hilde and Elly from Yacht Club Apartments, and by Delno Tromp from Tourist Corporation Bonaire.


AWARDED BRONZE: 

Peter and Hennie Franschimon, The Hague, The Netherlands

Peter & Hennie FranschimonAfter coming to Bonaire for 14 consecutive years, Peter and Hennie are honored with their Bronze Ambassador medals. Each year they bring groups up to 16 divers for 3 weeks and they stay at "Centro Oubaas Carlos A. Nicolaas" located at Playa Pabou. They are from "Haagse-Vrijwillige Redding Brigade-Life Guard."


AWARDED BRONZE: 

Peter & Annelies, The Netherlands

Annelies & PeterThe couple, Peter and Annelies, are from Holland and have been coming for eleven years to Sorobon and to Bonaire, so this visit made them "bronze" Ambassadors. Peter pointed out in his thank you speech that the motto of Sorobon "unhurried, unspoiled, unclothed, unforgettable" should have one more "un" word-- and that should be "unchanged" because he and his wife tell us that this is the biggest attraction of Sorobon Beach Resort and, of course, also for Bonaire. The friendliness and simplicity of Bonaire should be unchanged forever so they can keep on coming back forever!

 

To see more of Bonaire's Bronze, Silver, or Gold Ambassadors, visit http://www.bonaireambassador.com!

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SPECIAL RECOGNITION FOR TIMESHARE OWNERS

Tourist Corporation Bonaire (TCB) would also like to recognize and thank the many people who own timeshares or apartments on Bonaire, and who have supported the island for at least ten years. Although these owners are not eligible for Ambassador Awards, TCB thanks and acknowledges them for their support with these Special Recognition Awards.

AWARDED: 

Pat & Peter Lareau, California, USA

Pat and Peter have been coming to Bonaire for 13 consecutive years. They own a timeshare at Lions Dive Resort and dive with Bon Bini Divers.

Pat & Peter Lareau

AWARDED: 

Ann Barnett, New York, USA

2004 brings Ann's 14th annual visit to Lions Dive and Bon Bini Divers.

Ann Barnett

AWARDED: 

Pat & Ron Cooke, Oklahoma, USA

2004 brings Ron and Pat's 10th annual visit to Lions Dive.

Ron & Pat Cooke

AWARDED: 

Nancy & Leo Grace, Wisconsin, USA

2004 brings Leo's and Nancy's 13th annual visit to Lions Dive and Bon Bini Divers.

Leo & Nancy Grace

AWARDED: 

Ralph & Margarette Loschialpo, Virginia, USA

2004 brings Ralph & Margarette 18th annual visit to Lions Dive.

Margarette & Ralph Loschialpo

AWARDED: 

Vivian & Joseph Michaels, Arkansas, USA

2004 brings Viv and Joe's 13th annual visit to Lions Dive and Bon Bini Divers.

Joe & Vivien Michaels

AWARDED: 

Judy Stipp, New York, USA

2004 brings Judy's 14th annual visit to Lions Dive and Bon Bini Divers.

Judy Stipp

To see more of Bonaire's Special Recognition Recipients, visit http://www.bonaireambassador.com !

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TCB WORLDWIDE

TCB-EUROPE REPORT

BONAIRE 'HOT' AT DUIKVAKER 2004

DuikVaker is the annual dive show in the Netherlands and is very important for direct contact and bookings. Dutch divers now really know Bonaire and come to the booth to be informed on the specials or just to chit-chat with their friends in the Dutch Caribbean. This year the Bonaire booth was very well attended--not only by visitors, but also by representatives of Bonaire's private sector. Both BHG and Bonhata flew in their reps to visit DuikVaker. With this kind of activity, Bonaire needs a larger booth next year.

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TV SHOW HENNY HUISMAN TO BONAIRE

Henny Huisman, one of Holland's most popular TV-personalities is, as most people know, quite a Bonaire fan. Presently Henny is hosting the TV-show 'Henny zoekt God'. Henny and his team will come over to Bonaire to shoot the Easter special. The entire show will be dedicated to Bonaire and broadcast on Dutch public television. TCB Europe is delighted Henny could manage to arrange this free publicity for his and our beloved island. Henny Huisman once again proves to be a wonderful ambassador! .

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WINNER DIVE SHOP BAG CONTEST

DuikVaker 2004DuikVaker 2004 was not only the most important dive event in the Netherlands, but also the stage where Marieke Raaff crowned Jack Vijgen of Esko the winner of the Dive Shop Bag Contest. The picture shows a proud Jack with his unique bag. Now all major parties in the Netherlands joined prize contests and the winners were handed over their bags. This spring European parties are to follow, starting at the next ITB in Berlin.

 

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DUTCH PRESS JUMPS ON BONAIRE CASE

The stunning results of European marketing combined with the increase in flights and the integral plans of the Bonairean Government really hit the professionals in the Netherlands. In short, the Dutch press will come to Bonaire to see for themselves how Bonaire manages to grow in tourism and take care of local culture and nature at the same time. In the coming months, more press trips are planned, as not only the Dutch press, but also other European magazines, are quite interested in our island. This promises a lot of exposure in the year to come.

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TRAVEL TRADE PROMOTIONS UPCOMING

Just after ITB Berlin TCB Europe will start a sequel of travel trade promotions concentrating on Bonaire's largest market: the Netherlands. Not only will TCB Europe participate in a travel trade educational of Indigo/Maduro, the European PR-team will also kick off a larger promotion using direct mail and e-mail aimed at travel agents. This promotion will not only educate them on the latest happenings regarding our island, but will also enable them to win a trip. More news on this promotion is to be published in next edition of Entre Nous.

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TCB-NEW YORK REPORT

After a four year hiatus, the annual marketing meeting was resumed in January of this year. Interested parties from the public and private sectors were invited to attend to hear the plans for the overseas offices for the upcoming year.

2004 NORTH AMERICAN MARKETING PLAN PRESENTED

Candice Kimmel presents a recpa of 2003 activities.Candice Kimmel, President of Adams Unlimited, Bonaire’s Marketing firm in the US, traveled to Bonaire to join the other overseas offices in presenting a re-cap of 2003 activities and the Marketing Plans for 2004. Ms. Kimmel’s remarks centered on the strength and integrity of the Bonaire brand in the US, but the subsequent difficulty in getting to Bonaire. Recognizing that the airlift problems will not be resolved overnight, the key to the North American plan for 2004 is a strong focus on visitors who have a passion for Bonaire (past visitors and our key dive and adventure market) and are willing to do whatever it takes to get there.

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NORTH AMERICAN OFFICE HOSTS COMMISSIONER OF TOURISM FOR AIRLINE MEETINGS

Following closely on the Marketing Meetings in Bonaire, Commissioner of Tourism, Burney el Hage traveled to New York to join the US office in meetings with executives of American Eagle and Air Jamaica, Feb. 4 and Feb. 5. Topics of the meetings with American Eagle centered on the possibility of re-instating the mid week service and maintaining the load factors to support a daily service. Arrival and departure times were also discussed in the context of protecting the connection with key fights from the very important interior US feeder cities. Meetings with Air Jamaica covered joint sales and marketing efforts to support the new Thursday rotation.


NORTH AMERICAN OFFICE ATTENDS AIRLIFT MEETINGS IN BONAIRE

On Feb. 18, Candice Kimmel traveled to Bonaire to attend an airlift meeting with the representatives from BonairExel. Convened by Mr. Ramonsito Booi and chaired by Commissioner of Tourism Burney el Hage, private and public sector representatives explored the various means that BonairExel could be utilized to provide more airlift from the US market. Both short- and long-range possibilities were discussed, including interline agreements with the US majors, securing an 800 number for US reservations and ticketing, and promoting the connections over Aruba and Curacao using BonairExel.

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CARIBBEAN TRAVEL & LIFE ON-LINE CONTEST ANNOUNCEDd Caribbean Travel & Life's Online Contest begins in April, 2004

Bonaire will be the featured destination in a six-month Caribbean Travel & Life on-line contest set to begin in April 2004. The contest is being launched in a bonus 2/3 page ad in the April issue of Caribbean Travel & Life, and will remain on the CT&L contest area of the website for a total of six months. Readers will be asked to respond to a short survey and will then be entered to win one of six trips to Bonaire. The survey is designed to provide information on how their readers make their vacation choices, and includes a ranking of destination attributes as motivators of travel. The prize of a one week stay (land only) will be given away each month of the contest.

 

 

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DIVE NEWSWIRE FOR FEBRUARY

Dive News Wire

During February two press releases were distributed on Dive Newswire (www.divenewswire.com). The first release was posted on Feb.11 and announced the addition of the Thursday Air Jamaica service to Bonaire on an Airbus A 321. The February 25th issue of Dive Newswire featured a press release announcing the Eighth Annual Bonaire Dive Festival schedule. Dive Newswire is distributed electronically to more than 5,000 dive shop owners, manufacturers as well as media outlets. Using the archive feature of DiveNewswire, you can see all releases about Bonaire, including those posted by hotels and tour operators going back to Feb. 15, 2003.

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BONAIRE EZ NEWS FOR FEBRUARY

Bonaire EZ News, distributed twice each monthDuring February two issues of Bonaire EZ News were written and distributed to a database of more than 25,000 consumers. The February 12th issue announced the start of Thursday Air Jamaica service to Bonaire and featured land/air packages from US tour operators supporting the launch. The February 27th issue of EZ News focused on seeing Bonaire from the water and highlighted activities and excursions offered by boat operators.

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SEMI-ANNUAL BONAIRE BRIEFS IS IN THE WORKS

To update the media on all the latest news from Bonaire a press release called Bonaire Briefs is being drafted. To gather information, a request was sent to TCB in mid-February which in turn was distributed to BONHATA and BHG requesting information from their members on new hotel packages, programs, etc. Additionally the request was sent to US representatives of Bonaire's hotels. The release is currently being drafted and will be sent out to 200+ media outlets in early March. This release is updated with new information and distributed to the media twice a year.

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EDITORAL PLACEMENTS: HIGHLIGHTS

American Way (circulation 352,083)

The January 15 issue of American Way, American Airlines In-flight Magazine, included information on the new dive site, Our Confidence, in the listing of news around the world. A brief history was given about the ship and how it found its way to Bonaire

Caribbean Travel & Life (circulation 166,620)

The February 2004 issue of Caribbean Travel & Life highlights Bonaire in its "Affordable" section. David Swanson, long time friend of Bonaire, describes Bonaire as "the quiet Caribbean", devoid of cruise crowds and glitzy resorts. He offers tips on places to stay like the Friar’s Inn, Lions Dive & Beach Resort Bonaire, Hotel Rocheline, The Great Escape, and Bellafonte Chateau de la Mer, as good value for your vacation dollars. Topside attractions are not forgotten as Discover Bonaire is listed as a tour company that offers a variety of eco-adventure tours.

Rodale’s Scuba Diving (circulation 196,370)

In the January/February 2004 issue of Rodale’s Scuba Diving, the "Dive Guide"
is just all about Bonaire. Bonaire’s own naturalist Jerry Ligon, reveals the secrets of Bonaire’s waters, its history and the drama that goes on beneath the sea at some of Bonaire’s dive sites. The story also highlights why Bonaire has been the model for Caribbean underwater conservation.

Sport Diver (circulation 100,000)

In the February 2004 issue of Sport Diver, Bonaire is referred to as the "Land of Divers" and is described as an island dedicated to the idea that all divers need a place to call home. Washington Slagbaai National Park is listed as "must do" activity, while five dive sites are noted as "must dive". (Town Pier or Salt Pier, Forest, Klein Bonaire, Hilma Hooker, 1,000 Steps, and Red Slave).

About.com (online)

On January 19, About.com covered Caribbean Web Cams and Bonaire’s four web cams were listed; Bonaire Reef Cam, Bonaire South Beach Cam, Bonaire North Beach Cam and Bonaire’s Streetcam on Kaya Rotterdam. Reported by Media Metrix, About.com is the 5th largest web property which earns more than 36 million page views.

Deeperblue.net (online)

On January 16, 2004, Deeperblue.net highlights the Eighth Annual Bonaire Dive Festival. Details of the newly-organized dive festival from the extension to two weeks to available packages, activities, and contact information and dive festival website are listed

About.com (online)

On January 19, About.com covered Hot Travel Deals in the Caribbean and the following hotel packages were listed; Divi Flamingo Beach Resort & Casino, Lagoen Hill Bonaire, Lions Dive & Beach Resort, The Plaza Resort Bonaire, Plaza Villas/Port Bonaire and Sand Dollar Condominium Resort. Reported by Media Metrix, About.com is the 5th largest web property which earns more than 36 million page views.

Travel World News (circulation 39,376)

In the January 2004 issue of Travel World News, Bonaire is the destination highlighted in the "Adventure Section." Packages for Portofino Hotel and Yacht Club, Sand Dollar, Captain Don’s Habitat, and the Plaza Resort Bonaire are listed. The Eight Annual Bonaire Dive Festival is listed along with contact information and websites.

Dallas Morning News (circulation 786,594)

On December 21 in the Dallas Morning News, in a line up of Caribbean properties offering good deals, the Deep Blue View B&B’s dive package was listed including their website www.deepblueview.com, prices and contact number.

Anchorage News (circulation 85,944)

On December 14 in the Anchorage News travel section, Bonaire was listed among two other destinations as a welcome respite from high-pressure pleasures of other Caribbean holiday spots. Described as a premier dive and snorkel destination, with no buildings taller than the trees, the article offers general information about the island, website and 800 number.

New Haven Connecticut Register (circulation 100,273)

On December 28 in the New Haven Connecticut Register, in a line up of Caribbean properties offering good deals, the Deep Blue View B&B’s dive package was listed including their website www.deepblueview.com, prices and contact number.

Memphis Commercial Appeal (circulation 236,625)

The January 4 Memphis Commercial Appeal travel section is about Caribbean islands that are laid back with little or no crowds. The focus is about "getaways that really get away." Bonaire is listed and described as the premier dive and snorkel destination and known for its rainbow-colored beaches and wide range of accommodations. Also highlighted were Anguilla, the Grenadines, and Tobago.

Dive Training (circulation 65,000)

In the January 2004 issue of Dive Training, the Yacht Club Apartments and Bon Bini Divers are highlighted in the "Dive Exploration" section. Information is offered about the apartments and dive operations and the dive package being offered.

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NEWS FROM THE TOURISM SECTOR

JUMP-INTO-SPRING SPECIAL AT OCEAN VIEW VILLAS

The spacious patio of Ocean View VillasVery private, and newly decorated, Ocean View Villas is just steps from Bachelor's Beach. Offering Studios and Two Bedroom Apartments in a private and intimate setting, their attention to detail and personal service is unmatched.

From April 3, 2004, through July 10, 2004, a special discount package is available. Seven nights lodging, six days of unlimited shore diving with six boat dives, and all local taxes, is just US$ 416,00 per person, based on quad occupancy. For double occupancy, this package is US$ 476,00 per person.

For more information, visit Ocean View Villas at http://www.oceanviewvillas.com. Or, telephone +(599) 717-6105.

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CARIBBEAN DESIGN & MARKETING PREMIERS NEW WEBSITE FOR KRISTIN'S BEACH VILLA

The new website for Kristin's Beach VillaCaribbean Design & Marketing is pleased to announce the premier of a new Bonaire website for Kristin's Beach Villa.

The Villa is located north of town, and offers several types of studio apartments. The villa is directly oceanfront, so you can dive or snorkel right from your front patio!

For more information, or to make an online reservation, visit their new website at http://www.kristinsbeachvilla.com.

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LIONS RENTAL OFFERS SPECIAL INTRODUCTORY RATES AT NEW LIONS VILLAGE

The comfortable living area of Lions VillageLions Rental is delighted to announce the opening of the new Lions Village on March 1st, 2004.

Lions Village is an intimate setting of one- or two-bedroom apartments, just a few steps from the beach and only minutes from Kralendijk, diving, windsurfing, or restaurants.

Special introductory rates are available: Book now through June 30th, 2004 for travel anytime between March 1st and October 31, 2004 (some blackout dates do apply). Rates begin as low as $60.00 per night plus tax for two persons in a one-bedroom apartment.

At Lions Rental, you can also book vehicles, cell phones, dive packages, or make arrangements for long-term rentals.

For more information, visit Lions Rental's website at http://www.lionsrental.com.

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THE TOUCH DAY SPA OFFERS SPA-PACKAGES AT GREAT RATES--LIMITED TIME ONLY

The Touch Day Spa's Infra-Red SaunaThe Touch Day Spa, located at the Divi Flamingo Beach Resort & Casino, is offering new spa packages now through June 30, 2004.

You can choose any of the three packages noted below for only $99.00 plus tax. Pamper your body with one of these great spa packages and resist the damaging effects of sun, wind, and salt water.

  • Bath Treatment, Massage, & Pedicure
  • Pedicure with Mask, 1/2 Massage, 1/2 Facial
  • Infra-Red Sauna, Massage, Pedicure, & Manicure

For more information or to make a reservation, visit http://www.thetouchbonaire.com. What a wonderful idea for Mother's Day!


CALENDAR OF EVENTS

Carnival Adult Parade Dates:
2004 - 2011

2005 - Feb 6
2006 - Feb 27
2007 - Feb 18
2008 - Feb 3
2009 - Feb 22
2010 - Feb 14
2011 - Mar 6


March 2004
TBA - 5km Fun Run time
Mar 6 - Rincon Market Day
Mar 13 - Underwater Cleanup at Bonaire Yellow Submarine at 1pm followed by potluck BBQ 717-2929

April 2004
Apr 1 - Simadan (Harvest) Festival in Rincon
Apr 3 - Rincon Market Day
Apr 4 - Palm Sunday
Apr 9 - Good Friday. Banks and shops closed.
TBA - 15th Karels Beach Bar Sailing Competition
Apr 11 - Easter Sunday
Apr 12 - Easter Monday. Banks and shops closed.
Apr 15 - 22 Dive into Earth Week (Day) - check with your hotel or dive shop for activities including beach and underwater cleanups
Apr 17 - Underwater Cleanup at Bonaire Yellow Submarine at 1pm followed by potluck BBQ 717-2929
Apr 30 - Rincon Day
Apr 30 - Queen Birthday
Apr 30 - Windsurfing Race
Apr 30 - 5 km / 17 km MCB Run
Apr 30 - Road Race 70km Bonaire Cycle Club

May 2004
May 1 - Labor Day
May 1 - Dutch Antilles Windsurfing Challenge
May 8 - Underwater Cleanup at Bonaire Yellow Submarine at 1pm followed by potluck BBQ 717-2929
May 9 - Mother's Day
TBA - 7th Bonaire Mountain Bike Challenge Race
May 20 - Ascension Day

Every Tuesday Night @ 6:30pm - BonaireTalker Dinner/Gathering at Gibi's Terrace, call Jake at 717-6773 or email jake@bonairetalk.com


Click here for a detailed CALENDAR OF EVENTS

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