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| Issue # 22 2 October 2001 | |
| Entre Nous Bonaire's Monthly Newsletter |
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Entre Nous is the monthly newsletter from the Tourism Corporation Bonaire (TCB), Netherlands Antilles. In this newsletter you will find the accomplishments of TCB in Bonaire, North America, South America and Europe and the newest developments within the tourism industry. We hope that you will read it with pleasure and if you have something that you think is relevant for the tourism sector to know just fax it to 717-8408 or email to: tcbproduct@bonairelive.com.
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The 34th Bonaire International Sailing Regatta is ready to go! 7th – 13th October 2001 visit www.bonaireregatta.org for more information.
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COMMISSIONER OF TOURISM'S LETTER
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On behalf of
the people and government of Bonaire, I would like to express our profound
sorrow at the tragic events of September 11, 2001. We are
deeply saddened by the terrible act perpetrated against the people of the
United States, and wish to express our sincere condolences to all
Americans. As Bonaire is
fortunate to welcome so many visitors from the United States each year, we
have always considered you to be part of our extended family. We
share your outrage, disbelief and grief over this strike against all
humanity, and mourn your losses as our own. For those of you
who may have friends or family unable to get home from Bonaire
due to the disruption in air service, or for those who may be scheduled to
come to Bonaire in the near future, please be secure in the knowledge that
the full support and compassion of the of the Bonairean people will
be extended d You are in
our thoughts and prayers. Sincerely, Ramonsito
T. Booi Commissioner of Tourism and Economics
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| Bonaire Day Celebration
Bonaire
Day, September 06th, is a national holiday which is celebrated island
wide. This year the festivities took place in the In 1992, it was decided by the island government to bring back the Bonaire Day celebration to the six neighborhoods on Bonaire. The neighborhood of Antriol was the first to host the Bonaire Day celebration; in the last years all the different neighborhoods had the chance to play host. This year it was decided to maintain the same sequence as in the previous years which was as follows: Antriol, Rincon, Nikiboko, Noord Saliña, Playa and Tera Cora. The next Bonaire Day celebration will be held in the oldest neighborhood of Bonaire, Rincon. During this year’s event, a documentary on the neighborhood of Antriol was presented to the president of “Sentro di Bario Antriol”. The local reporter/historian Bòi Antoin, in collobo ration with
others, compiled this documentary. Other
special happening, during this special celebration, were the recognitions
given to three Bonaireans: Chico Goeloe, Patun Saragoza and Elvis Martinus,
thanking them for their involvement in sports programs and for being
motivators to Bonairean youth. Elvis Martinus (left), Patun Saragoza
(right) and other
colleagues are very much involved in promoting the Bonaire Windsurf
Kids internationally
Pictures are courtesy of the local newspaper: EXTRA |
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InfoBonaire's introduction page now in more languages What started off with an introduction page for the European market in German and Dutch now boasts InfoBonaire's introduction page in 11 other European languages. The most important markets are now addressed in their own tongue on www.InfoBonaire.com. This will make them feel very welcome not only to the website, but also on Bonaire as well. By overcoming language barriers we hope to personalize our site and get the message across to Belgians, Germans, Italians, Austrians and all other Europeans as well. Take time to go over the different introduction pages on www.InfoBonaire.com . For any information on Bonaire from Europe please contact Pieter Ewouds at europe@tourismbonaire.com
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Saying
goodbye to a colleague
Recently, the staff of The Tourism Corporation Bonaire said goodbye to Debby Wauben, our product development coordinator. During the short period that Debby has been at TCB ,she has contributed a great deal to the promotion of Bonaire. She was very actively involved in Bonaire’s cruise matters and Bonaire’s Dive Festival. Besides those huge projects that Debby was dealing with she helped improve Bonaire's EntreNous and several other projects. The staff of TCB wishes her all the best in her new life.
Debby Wauben, product development coordinator |
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Since
August 20th, 2001, the charter flights of Bai Bini Air Tours operated by
Divi Divi Air N.V h
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Experiencing Bonaire and its people There is nothing more spectacular
as staff from the Tourism Corporation Bonaire to read letters of
appreciation written by visitors that are truly content with the
treatment that they have received during their stay on Bonaire.
Therefore we would like to share the story of Marie, Dean and Caylien
Bostford, of Maryland USA, with our EntreNous readers.
Just wanted to share with you
these details showing the kindness of the people of Bonaire: This August, my husband, my daughter
and I returned to vacation and dive in Bonaire for the fourth time, and chose to stay at the Buddy Dive Resort (BDR) from 1 through 11 August
for the first time. We arrived via a slick flight on Air Jamaica--on
time and all luggage accounted for--on a fine Wednesday afternoon.
During the first 2 1/2 days of our vacation we waived the use of the
in-room telephone (hey, we're on vacation here), stood in front of the
Bonaire web cam, went grocery shopping, got in several snorkel
adventures, a BDR taco buffet, our dive briefing, our 8 year old
daughter started in the Sea and Discover program, and 2 dives. We were
off to a great start. Shepherdstown, West Virginia
USA
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The green turtle is part of the history of Bonaire and STCB. This turtle was the most edible and therefore hunted for long periods, also on Bonaire. The days that green turtles were publicly slaughtered at Lac are over. Illegal catch of these turtles still continues though. When you take a look at the local name for this wonderful creature, "turtuga blanku"" (which means white turtle) it is derived from the fact that the meat is white. The English name (green turtle) is not derived from the fact that the shell is green, but because the soup made from this turtle is green. The Dutch name is even worse: soup turtle. No explanation necessary. When you think about it, it is rather sad that all these names reveal the consumption of this species. The green turtle
is such a beauty. It is the biggest hard-shelled turtle and a
vegetarian. It feeds mainly on seagrass and algae. Therefore Lac bay is
so
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To
expand our reach to consumers in the U.S., TCB-New York has introduced a
bi-monthly news page called Bonaire E-Z News. Bonaire E-Z News is a
bi-monthly news update containing current tourism information from
Bonaire that prospective travelers can use to help plan a trip to the
Island. Information included in the news page is obtained from Bonaire's
travel partners - tour operators, hoteliers and airlines, who were sent
an e-mail this past week requesting that on a regular basis they send
information on packages, specials, etc. that will be compiled into
"quick 'n easy" tourism news bits. |
| Press Visit
Over the past few weeks Bonaire has been visited by travel writers on assignment from a number of high profile publications. A special thanks goes to our tour guide Rolando Marin who provided these writers with the all the best hospitality and information to make their stay and work an enjoyable experience. Travel Writer: Deborah Williams From
August 28 - September 3, 2001 travel writer Deborah Williams on assignment
for AAA Going Places, Western New York Family Magazine and the Asbury Park
Press (New Jersey newspaper) was on island. These three publications
target the New York area, which is one of the top markets. Travel Writer: Paula Rackow From
August 29 - September 5, 2001 Paula Rackow from Bride's magazine The
honeymoon market is an important market for a number of reasons in that it
is one of the most stable markets; regardless of
the state of the economy people still get married and go on a honeymoon,
40% of engaged couples plan their honeymoon to the Caribbean, the more
than 1,728,000 newlyweds (864,000 couples) spend approximately $1.7
billion on their honeymoon to the Caribbean, people get married and take
honeymoons throughout the year; therefore the honeymoon market is not
seasonal, and honeymooners stay longer (an average of 9.5 days) than the
typical family vacation, which lasts an average of 5.6 days. We look
forward to seeing the articles resulting from
these two press visits and thank everyone that made both press visits a
success! |
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Travel Agent Magazine (circulation 51,506) The September 3, 2001
issue of Travel Agent magazine (circulation 51,506) featured a 1 1/2 page article on Bonaire. The article, which
appeared in the Caribbean & Bahamas special section was titled "The Beds of
Bonaire," |
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American
Airlines Travel Exchange For
the second consecutive year we are traveling to San Juan de Puerto Rico so
as to attend a very important trade show, very special this year due to
the beginning of the commercial operations of American Eagle Bonaire. We
spend very productive days training the staff of American Airlines in
their offices. We taught them about the beauty of Bonaire, not only as
world-class dive destination but also as the ideal island to relax and
enjoy open-air activities. Before
the show and from Bonaire we made contacts and arrangements with the Dive
Operations, which were invited, to the official presentation of the island
on Puerto Rico. Below you will find the list of the dive shops and their contact information.
The event was a success as many operators from Argentina, Brazil, Chile, Uruguay, Ecuador and Venezuela were there and they were also at the Spanish presentation of the ABC islands. Nowadays
TCB is working together with American Airlines, in a project to motivate
their employees so as to keep them enthusiast about the promotion of
Bonaire and therefore increase the sales of tickets to Bonaire. Maribel
Arcia who comes from the advertising business. She is an enthusiastic
young girl who has shown in a very short time her interest and willingness
to promote Bonaire for the southern markets, especially Venezuela.
Maribel
went recently to the island, May 26 / 28, experiencing everything Bonaire
can offer to her visitors. She came back very excited and thankful to all
the businesses that allowed her to get familiar with the island ant its
activities, her host hotel Plaza Resort Bonaire and her guardian angel on
the island Rolando Marín. Dankiiiiii !! Travesias
present during
the Dive Festival For the first time the Venezuelan press attended such an important event. This magazine has in a very short time positioned itself in the market covering important events on a national and international level. The
team of Travesías send
two photographers and an underwater videographer to cover the Dive
Festival. The program, chosen by TCB, allow them to experience the
other faces of Bonaire as an eco-adventure destination in the Caribbean as
we are promoting it in the southern markets. More
info in next entre nous New
seminars of Discover Bonaire, were held in Caracas on 20th of June
counting with the sponsorship of Air Alm, Alamo Car Rental and hotels
Plaza Resort, Habitat, Divi Flamingo and Lagoen Hill Bungalows. This
is an event oriented to the diveshops and travel agencies of
Caracas, Valencia and Maracay, through which we would like to continue
what we started 3 years ago educating the travel agents and operators in
knowing the beauty of the island of Bonaire. This year 22 Tour Operators attended the event. Venezuela
Press visits Bonaire
On
June 30th /July 02Th, Bonaire was visited by the journalists Hernán
Carrera ( Diario El Nacional), Jorge
Sayegh (Revista Gaceta Aérea) andy
Francisco Crededio (Revista Guía Aérea y Marítima, GAM) They
spent a week end getting familiar with the beauty of the island, the
prisitine waters for diving and also getting to know the ecoadventure
activities offered by Bonaire. The
journalist were very pleased with the tranquility of Bonaire and for the
way they were treated. Now they are ready to spread their experiences
through articles that will be published in Venezuela. Thanks
to: Stevo from
Divi Flamingo for being the host Hotel; to Plaza
Resort, Harbour Village and Habitat for their delicious meals
specially prepared for the press group; the Dive Operation of Divi
Flamingo ; Elvis
for the Windsurf lessons; Byron
Tromp for the invitation to the Jazz Festival and Robert
from TCB who was the host and guide of the group during the time they
spent on Bonaire. We
are pleased to receive everyday e-mails from different countries of South
America asking for information about the island, its dive operations, air
connections and hotels. They also request folders, which are sent by snail
mail. Making
our Spanish better with Flamingo Rep
So
as to enhance our Spanish language we are beginning a section with grammar
and popular sentences. Today
we have a list of proverbs used colloquially in our language. We hope you enjoy it and send comments to flamingorep@telcel.net.ve Refranes Populares
· Cada ladrón juzga por su
condición ·
Después de la tormenta, viene la calma ·
Es mejor caer en gracia, que ser gracioso ·
Al mal tiempo, buena cara ·
Lo que es del cura, va para la iglesia ·
Dios le da pan al que no tiene dientes Proverbios
· el agua mansa líbrame
Dios, que de la brava me libro yo ·
El sabio calla, el inteligente habla, el bruto grita ·
Por la boca, muere el pez ·
Del dicho al trecho, hay mucho trecho ·
Todo lo que hagas de corazón, Dios te lo recompensará ·
De sabios es el saber esperar A Todos Masha Danki!! Back to the top | |||||||||||||||||||||||||||||||||||
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First
Mini-Magazine to be Released The first European Mini Magazine 'Bonaire: Bon
Bini!" was released in September. This fall we will publish a
Dutch version and an English version. Thanks to all the members of the
private sector on Bonaire, editor Michael Gaynor and our colleagues in
Kralendijk we managed to put together a magazine with various interesting
articles. The Dutch version has a broader scope then the English version,
where we focused, as agreed upon in our marketing-strategy, with a
stronger emphasis on diving. Our
June press trip really paid off. Penthouse published a four pages
article on diving, but Rien Floris really outnumbered all of the
journalists. He managed to get three different articles published on
Bonaire (diving, sea turtle, donkey sanctuary) in over 10 different Dutch
newspapers. This really gave us the PR-support we need! We sent a news
clipping report over to BHG-, Bonhata- and the TCB-office on Bonaire, so please
have a look when you pass by. The
dive industry is our biggest market and probably will remian so in the
future. Being the
largest percentage of the total tourist arrival, we can count the diver
as our lifeline. Therefore marketing to this market is necessary for all
of us. The 100 specialized dive shops and schools have a huge influence on
new tourist. Once certified they ask the shop owner where he/she thinks
they should go diving. This is the point were we hope he mentions Bonaire
of course! Therefore we started our direct marketing plan to dive shops
this summer with the support of Duikvak, the dive-federation. Our latest
effort was presenting them our tourist map with all the dive spots.
Several hundred have been distributed to divers. During the winter months
we'll contact the UK- and German-dive shops in same way: a direct
marketing-program supported by advertising in the dive-magazines. One enthusiastic
dive shop-owner brings us at least 30 divers a year. We need over 10 travel agents
to make the same production! This
month the first newsletter spread was published in the Dutch magazine
"DUIKEN". As you all know a joint-marketing initiative by "DUIKEN"
and TCB Europe. This brings Bonaire every month to
Dutch-divers. It gives all the members of the private sector a
platform to publish their latest information on diving. If you have any news, please
send an email and pictures to Rob Keersmaekers: rob.keersmaekers@vipmedia.nl. Both
BHG and Bonhata agreed to join our new booth at "Vakantiebeurs"
2002. At least 24 square meters are available to Bonaire at the "Vakatiebeurs"
this year. The kick-off will be, as always, a special day for the trade,
followed by a couple of consumer days. This Caribbean Village is a
co-production of "Vakantiebeurs" and CTO Holland in order to
attract more visitors to our booth. We look forward to a productive few
days! Within
a couple of weeks, TCB Europe will present the nominations for the first
Golden Flamingo Award, presented to a Dutch travel agent. This prestigious award is
people's choice award. All major hotels
and resorts on Bonaire have entry forms on their desk. Please do not
forget to deliver them to TCB's office in Kralendijk. They'll send them to
TCB Europe. We
also checked our list of tour operators in all the European countries and
added where possible new ones, removed old tour operators and made
hyperlink to their own websites. Mostly directly to their 'Bonaire-page'.
Jake and Linda are watching the web visits on www.infobonaire.com
very closely, so we can evaluate if
and how these efforts pay off. September
3rd the first annual meeting with our largest Dutch tour operators
took place. What can we do? How can we help you? "Focus on
trade-education" was the message we got. "Please realize the average
travel agents has no knowledge at all on Bonaire," they told us. They
were pleased to hear our new staff member Nuria St. Jago visited already
over 75 travel agents in her first weeks on the job. Nuria informs the
travel agents on Bonaire's latest, next to of course the Bonaire-basics.
Nuria will continue doing her visits during the next months. |
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| Dutch TV crew on Bonaire
On
July 22nd, 2001, the TV crew of RTL4, Dutch channel, and the Dutch singer
Anita Meijer visited Bonaire in order to film the program,
Staatslotterij muziekland. The Tourism Corporation Bonaire has done its
best to show this crew the best of Bonaire. TCB would like to thank
all the following sponsors that have made this possible: |
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Bonaire Eco Swim - The 1st Annual Deep Blue 5 K Swim & Ocean Festival Three open water-swimming races will be held on
the island of Bonaire, Dutch Caribbean on Friday November 30, 2001. This 1st annual open
water ocean swim will include a long distance 5K Race, a 1500 meter
“Metric Mile” Race, and a 200 meter Kids Fun Race. The races are open to men and
women of all ages and all abilities.
Also, swimmers who wish to participate using fins or fins, mask
& snorkel are welcome.
There will be “elite”
swimmers competing at top speeds, but for the most part, the race has been
designed for all who wish to swim at their own pace simply for the joy of
swimming in the pristine waters of Bonaire. The race course will be held in
Bonaire’s renowned Marine Park.
This park has protected the coral reefs around Bonaire since
1979. This open water swim
event is sponsored by the Bonaire Hotel and Tourism Association (BONHATA)
and the Victor and Aqua Moon Adventures. For the entry form and more
information on this open water swim event please visit www.randynutt.com.
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| Legacy, first cruise ship for this
cruise season On
September 6th, 2001 the first cruise ship, Legacy, for the cruise season
of 2001 - 2002, visited Bonaire. Legacy belongs to the fleets of
Windjammer Cruise Lines. They arrived to
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