TCB Worldwide | New York Report
Dive Retailers Outreach >
An e-postcard was produced and sent to our database of North American
retailers across the United States. This message provided all the flight
information on getting to Bonaire via Continental Airlines (from Houston
or Newark), Delta (from Atlanta or New York/JFK), or Insel Air (from
Miami). Click here to view the postcard in a larger format.
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< Consumer Outreach: Airlift Options to Bonaire This Winter
Season
An additional e-postcard with airlift information was also designed
highlighting travel options available on all three carriers that offer
weekly, non-stop service to the destination: Continental Airlines, Delta
and Insel Air. This postcard was sent to Bonaire's database of consumers
to remind them that it's time to escape from the winter blues and plan
their trips to Bonaire. Click here to view the postcard in a larger format.
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Bonaire Online Contest; The Island Welcomes Caribbean Travel +
Life Readers >
As a result of the 2009 Online Contest with Caribbean
Travel + Life, we'll be adding 10,025 new names to our
database—that's also 10,025 people who opted-in to receive even more
information about Bonaire in the future. The contest ran from April 31st
through October 31st and was a component of Bonaire's On-line ad buy with
the magazine this year. Caribbean Travel + Life's website featured the Bonaire Snorkel Online Contest and
offered the chance to win a one-week vacation to Bonaire. The opening of
the contest welcomed entrants to grab their mask, fins and snorkel and see
for themselves the largest population of fish in the Caribbean. The lucky
winner will be announced in the coming weeks by the publication.
Additionally, TCB-NY dedicated a special eblast to the 10,025 people
who entered this contest to reach out to them at a time when they may be
making travel plans and to excite them about the possibility of visiting
Bonaire. Click here to view the postcard in a larger format.
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Holiday Greetings >
TCB-NY sent holiday greetings to its valued travel partners, both those
on island and world-wide, wishing them all the best for this holiday
season, and a happy, healthy, and prosperous 2010!
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Bonaire EZ News
Since the last issue of Entre Nous, Bonaire EZ
News has distributed two issues of the e-newsletter. The first, in
October, offered holiday packages from Bonaire's tour operators. The issue
may be viewed by clicking here: www.bonairedivingpro.com/EZNews/2009_oct_1_eznews.html.
The November issue offered special events or dining options offered
on-island over the holidays. This issue may be viewed by clicking here: www.bonairedivingpro.com/EZNews/2009_nov_1_eznews.html
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Dive News Wire
Prior to DEMA 2009, Dive News Wire published two stories about show
specials offered by hotels and resorts on Bonaire. Dive News Wire is
distributed electronically to more than 8,000 dive shop owners,
manufacturers, as well as media outlets.
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Editorial Highlights
Travel + Leisure (Circulation: 960,147)
Bonaire is featured in the November issue of the prestigious Travel +
Leisure magazine. Entitled "Affordable Caribbean," Bonaire's Buddy Dive
Resort and Hotel Roomer are highlighted for offering stylish places to
stay for less than $250 per night. For each of these properties a brief
description and contact information for the resorts are provided. Bonaire
Windsurf Place, water sports at Lac Bay, Bonaire's National Marine Park
and Rose Inn are mentioned under the "T+L Tip" subhead, as money-saving
places to explore on the island. To read these articles in its entirety
click on: http://www.travelandleisure.com/articles/best-affordable-caribbean-hotels-2009/1/
Hotel Roomer: http://www.travelandleisure.com/articles/best-affordable-caribbean-hotels-2009/6/?label=best-affordable-caribbean-hotels-2009
Buddy Dive Resort: http://www.travelandleisure.com/articles/best-affordable-caribbean-hotels-2009/7/?label=best-affordable-caribbean-hotels-2009.
Travel + Leisure (Circulation:
960,147)
Bonaire's very unique offerings were highlighted in
the December issue of Travel + Leisure magazine for the third consecutive
month! Entitled "Island Hopping," journalist Clark Mitchell shares with
T+L's readers what's new in the ABC Islands. Karels Beach Bar is profiled
under the "drink" subtitle as a perfect spot to have a cocktail and watch
the sun set. Sea Salt from Best Pearls Bonaire is mentioned under the
"Shop" subtitle as an authentic souvenir to bring back from the island. To
read this article in its entirety click on: http://travelandleisure.com/articles/whats-new-in-aruba-bonaire-and-curacao/1.
Caribbean Travel + Life (Circulation:
154,811)
As a direct result of our ongoing relationship with
Editor Rebecca Strauss, Bonaire is featured in the December issue of
Caribbean Travel + Life. Entitled "Here's the Deal," Bonaire's Sand Dollar
Condominium Resort "Island Explorer" and Captain Don's Habitat "Stay 7/Pay
for 6" promotions were featured for offering their guests sizzling
high-season deals that won't break the bank. The article includes a
description of the packages, rates and contact information to book the
promotion directly.
Islands Magazine (Circulation
211,171)
Bonaire is showcased in the November issue of Islands
Magazine. Entitled "Your Reasons Why The Caribbean Is Perfect," the
article highlights the top activities, resorts, restaurants and
attractions in the Caribbean. Landsailing in Bonaire is featured as one of
the "must do" activities throughout the entire Caribbean. A photo of
tourists landsailing in Bonaire accompanies the story.
About.com Caribbean Travel (Circulation
32,000,000)
As a direct result of our work and ongoing
relationship with Editor Robert Curley, Bonaire appeared in the November
26 issue of About.com Caribbean Travel. Entitled "Best Free Caribbean
Attractions, Excursions and Activities," snorkeling, and watching the
flamingos at Gotomeer or the southern salt flats are featured as the
perfect free activities in Bonaire that allows visitors to explore the
natural beauty of Bonaire. To view this article in its entirety click on: http://gocaribbean.about.com/od/budgettravel/tp/CaribbeanFreebies.htm.
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Social Media
TCB-NY is pleased to share what's happening on the social media scene
for Bonaire as we continue to post information in its interactive fan
pages on top social network websites: Twitter and Facebook. The sites
encourage Facebook and Twitter users to follow the island's updates on
Twitter and invite them to add Bonaire to their fan page on Facebook,
which will then provide access to the features and information available
on their pages.
To date, Bonaire's Twitter account has over 1000 followers and 147
updates. Past updates covered topics: full moon windsurfing night at Jibe
City, holiday specials offered at hotels, Bonaire Oceanfront Villa opening
in time for high-season, media placements and responding to followers
"tweets." Follow Bonaire on Twitter.
Bonaire's Facebook fan page has over 1,980 fans. Past posts have
included but are not limited to: photos of Bonaire's participation from
the 2009 DEMA Show, announcement of the new property Djambo Bonaire
opening at the end of the year, media placements and responding to fans'
posts. Become a fan of Bonaire on Facebook.
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TCB Worldwide | South America Report
 
GOL flying to the Caribbean!
Last October 4th the Brazilian GOL airline started its Sunday charter operation between Sao Paulo to Aruba via Caracas. No doubts, it represents new opportunities for Bonaire to attract visitors from Brazil via Aruba connecting to Bonaire with Dutch Antilles Express flights.
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November, lots of promotion for Bonaire
BRAZIL
DecoStop magazine - Bonaire on front page – 13 page article !
What could be better than to have Bonaire promoted during the anniversary edition of DecoStop. Rodrigo Collucini, editor and owner of this important Brazilian diving magazine, delights its readers on its November online edition, with a complete and amazing report having Karol Meyer with a beautiful picture of Bonaire on front page.
This trimester magazine highlights along the report: Bonaire shore diving capital of the World, great diving facilities, ideal destination for families where children have much fun, outdoor activities for divers, excellent gastronomy specially at It Rains Fishes and La Balandra, accommodations on island highlighting among many, the luxury of Harbour Village and its natural beauty with the shipwreck at ten meters deep in front of the beach, also Buddy Dive with great facilities for divers and very professional and friendly staff in general.
The great article brings also the special coverage of six pages about “Freediving Bonaire 2009”, an event sponsored mainly by Buddy Dive that took place last August in Bonaire, where the Brazilian freediver Karol Meyer, broke the South America world record of 93 mts in the discipline variable weights. Enjoy these wonderful reports clicking at www.decostop.com.br
  
  
Brasil Mergulho
Bonaire in homepage of this prestigious diving site !
Through out all November, Bonaire was strongly promoted in the homepage of this prestigious site www.brasilmergulho.com.br/port/points/inter/bonaire/001/index.shtml Clecio Mayrink (its owner), recently on island during Karol Meyer Freediving event, has greatly surprised us, with this complete report of Bonaire. What a nice coverage for Bonaire in BRAZIL !!!!
VENEZUELA
Business Venezuela
As result of the recent press fam on island last October, this magazine from Venamcham in its anniversary edition dedicated a five full colour pages to the island of Bonaire with the titled BONAIRE “A window to Caribbean Ecotourism” written by William Römer.
The journalist mentions that Bonaire is known as one of the finest places in the world for snorkeling and scuba diving, particularly for shore diving near the underwater cliffs by the coast. The Bonaire government has also played a significant role in the preservation of nature, not only of underwater life but throughout the island. From an ecotourism standpoint, Bonaire is definitely an island that offers much more than the best diving and snorkeling in the world, since there are many activities to be discovered in this spectacular island, such as windsurf, kitesurfing , hiking, trekking, kayaking and mountain biking.
In a gracious way “pure pedaling”, the writer describes the different trails for several levels existing in Bonaire for bikers, ranging from beginners to advanced, mostly in the northern section of the island, managed by Miguel Brito from Bonaire Wellness. The Washington Slagbaai National Park, well managed by Fernando Sinal, truly spectacular for those passionate about mountain biking. For the practice of windsurf or kite surf there is JIBECITY managed by DJ, a spot located on the southeast of the island offering the necessary infrastructure for these sport activities. In accommodation Bonaire offers excellent facilities such as Captain Don’s Habitat, Buddy Dive Resort, Eden Beach and Bonaire Oceanfront Apartments, among many others. Enjoy the report in attach.
Ocean Drive
A high class magazine in Venezuela in its Anniversary edition highlighted Bonaire with two beautiful color picture report. This is another of the magazines that came to Bonaire on press fam.
There are countless activities that can be made in this paradisiacal island thanks to the excellent weather conditions found here all the year. Highly recommended: diving, snorkeling, windsurfing, kite surfing, kayaking, land sailing among others. According to experts, the favorite places for those who practice scuba diving the beaches are: Pink Beach, Angel City, Salt City and Calabas Reef, while for those who do snorkeling, the great sites are: Funchi Beach, Boca Slagbaai, Nukove and nearby Klein Bonaire.
For those who love to explore the island, there are interesting alternatives such as: field trips to Washington Slagbaai National Park, a walk to the beautiful Willemstoren lighthouse, the trails in bike enjoying the scenery or horseback riding in Kunuku Warahama. And for those more adventurous, the excursions to rappelling and rock climbing in Brandaris, the highest point on Bonaire.
In accommodation, there are many options tailored to each visitor. Following some recommended: Captain Dons Habitat, a fabulous hotel offering the perfect balance between luxurious accommodations in contact with nature. Bonaire Ocean Front, offers beautiful ocean view apartments and is located next to the quiet area near to downtown, Kralendijk. Eden Beach Resort, with the best accommodations for visitors. Buddy Dive Resort, one of the most complete hotels in the island makes it unique. Kontiki Beach with beautiful apartments, perfectly framed in a wonderful landscape. La Pura Vista, an small luxury property is one of the best kept secrets in the island.
The journalist Mónica Carrillo, highlights the excellent gastronomy existing on island and she could not end the report without mentioning the activities of biking with Miguel Brito from Wellness connection and windsurfing at Jibe City with DJ. They were all excellent hosts! In attach more in detail the Ocean Drive article.
COLOMBIA
TeleCaribe on Island
This regional TV channel was filming in the island on Nov 04th to the 09th. During their stay in Bonaire, TeleCaribe filmed two TV Shows (30 minutes each), dedicated to the island, to its underwater and outdoor activities, accommodations, gastronomy and culture.
Special thanks in the island to all of those who made this TV production possible: Bonaire Ocean Front, Den Laman, Buddy Dive, La Pura Vista, Eden Beach, Mangazina di Rei, Stinapa, Bonaire Wellness, City Café, Jibe City & the Place, Rum Runners, and others.
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Freediving Bonaire and Karol Meyer, still being promoted in Brazil!
Bonaire still remembers Karol and her Freediving Bonaire event at Buddy Dive (her hotel and main sponsor). Today the diving specialized press still reviews the great feat in Bonaire from this special and famous athlete as is Karol Meyer from Brazil when she achieved in August the incredible depth of 93 meters (305 feet) in freediving with variable weights, right in front of Buddy Dive Resort!
Some of the most recent reviews:
* Sep 09 Karol Meyer conquest six new World Records in Bonaire www.mergulhobrazil.com.br/mergulho/NOTICIAS-MERGULHO-665
* Youtube video I - www.youtube.com/watch?v=2JS7t1Y-twc
* Youtube vídeo II - www.youtube.com/watch?v=yBMjfsBpgzs
* Sep 19 - Talk Show - Freediving Bonaire 2009 during "Clean Up Day 2009” - Costão do Santinho Resort
* Sep 23 - Karol Meyer atinge a incrível profundidade de 93m - oglobo.globo.com/blogs/diveblog/
* Special DVD Brasilmergulho - zip descargable: www.karolmeyer.com.br/Bonaire/Filme.wmv.zip
* ESPN radical channel:
espnbrasil.terra.com.br/planetaexpn/post/73117_KAROL+MEYER+CHEGA+A+100M+DE+PROFUNDIADE
* Sep - Brasilmergulho.com Acompanhe a expedição de Karol Meyer
apneiabonaire.brasilmergulho.com.br/
* Sep - São Paulo Boat Show
www.boatshow.com.br/noticias/viewnews.php?nid=ulta309354e8f36712b0bfc62e5cdcb0c87
* Sep - Italian Magazine Pescare Apnea – Special Edition Karol Meyer and Freediving Bonaire 2009.
* Action and Adventure Magazine – article to be published in October Edition. www.aventuraeacao.com.br
* Special featuring. Libro didáctico de “Biología Vol. 2” - Modern Publishing Company (100.000 unidades). Aimed to young people in Elementary school, an exclusive chapter with images, history and illustrations about Freediving, phisiological changes and feelings by Karol Meyer in Bonaire.
* Oct Revista Mergulho - Especial de Karol Meyer y su evento Freediving Bonaire www.mergulho.com.br
* Nov 28/29 - Talk Show Mercosul Nautic Event "Radical dives at Bonaire with Karol Meyer" - Porto Alegre www.salaonauticodomercosul.com.br
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Upcoming events
Venezuela Jan 25th - Meeting in Caracas with the diving sector
As a tradition, our office meets annually with the main diving schools to evaluate their experience sending groups to the island, the latest in air connections and specials and availability in Hotels.
Colombia Feb 24th to the 26th - Anato Trade Show
TCB, has already reserved a 9.09 meters booth in an excellent corner at the international area, next to Aruba and Curacao. It’s a trade show that represents a good opportunity to meet with the diving sector of this emergent market. Sales Blitz as well will be organized to the cities of Cali and Medellin!!!
For more information, please contact Yasmin at southamerica@tourimbonaire.com
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