 Entre Nous is the monthly newsletter from the Tourism Corporation Bonaire (TCB), Netherlands Antilles. In this newsletter you will find the accomplishments of TCB in Bonaire, North America, South America and Europe as well as the newest developments within the tourism industry. We hope that you will read it with pleasure and if you have something that you think is relevant for the tourism sector to know just fax it to 717-8408 or e-mail to: info@tourismbonaire.com.
Look for Dive Travel TV, a regional NBC affiliate television series which airs in northeast Pennsylvania and west central New Jersey, to visit Bonaire July 8-15 on a press trip. They will film two episodes for their show which reaches over 2 million viewers. Additionally, each show is available online 24/7 via their website www.divetraveltv.com. Our Dive into Summer program is in full swing with July activities beginning to get lots of attention. It is important to note one change in the schedule. The ever popular taste of Bonaire will be this Sunday, the 8th of July and subsequent Tastes of Bonaire will take place on Sunday s, August 5 and September 9 . Women's Week will take place July 14-23. Women who sign up to participate in this week will enjoy a three day windsurfing clinic, kiteboarding clinics, yoga and hiking. For more information visit www.bonalrecaribbean.com or email email Ann Phelan at ann@bonairecaribbean.com. Also Women's KitesurfClinic will be available July 15-18. - Learn how to kitesurf with the encouragement from other beginner women. For more information visit www.bonalrecaribbean.com or email email Ann Phelan at ann@bonairecaribbean.com. July 23-30 kids and adults can participate in the ABK Jibe City Summer Camp of Fun, a five day windsurf camp. For more information visit www.bonalrecaribbean.com or email email Ann Phelan at ann@bonairecaribbean.com The Annual Pro Kids World Freestyle Windsurfing Competition will take place August 1-5. Be a spectator or a participant at this competition where children from around the world are invited to compete to win the title of Pro Kid. For more information visit www.prokidsfreestyle.com. On the international front, TCB recently joined a sizeable delegation from Bonaire to visit the growing market in Brazil. Owing to the vast improvement in airlift, our arrivals have almost doubled in 2006 compared to 2005. 2007 is shaping up to be another great year. The delegation participated in a show in San Paulo and went on to make 15 stops in Brazil during a busy week of promoting the island. The Brazilian Market poses a lot of potential and our island is a prime destinaiton for divers in Brazil. TCB recognizes the effort and time that the private sector has put into the Brazilian Marketing trip. Thank you Port Bonaire, Plaza Resort Bonaire, Buddy Dive, Belmar, Caribbean Club, Harbour Village, Sun Rentals, BHG & Bonhata To check out new Bonaire Ambassadors. please visit: www.bonaireambassador.com
Once again TCB Europe received the new arrival database from the Kralendijk Office. Thanks guys for the good work! Unfortunately, many tourists have illegible hand writing making it impossible to enter their email addresses in our e-magazine databases. Not to mention the many tourists not even bothering to fill it in. So TCB Europe sent out quite a large post mailing last week to all arrivals telling them about the new game and how they can win their next trip. Entering the game means entering your e-mail address. We are looking forward to up to 40% conversion. And when we have their email address, the low cost marketing can start! Press campaign dedicated to Stinapa and TAP Last months efforts to the Dutch and non-Dutch press were dedicated to TAP and Stinapa. TAP of course for launching the Mama Smile campaign on island to make sure the quality of our hospitality can grow even further. Stinapa launched its new website making all their wonderful work accessible and understandable around the globe. In September’s clipping report we will see the effect of all efforts.
The six weeks rhythm showed a new e-magazine in the planning during the last weeks of June in both the Dutch and the secondary markets. Content in the secondary markets was of course mainly dive related, where the Dutch subscribers could also read some more leisure and other information. Members of the private sector who want to put their specials in next edition (themselves or via their tour operators) please contact TCB Europe’s Anne Martin via Europe@tourismbonaire.com.
Bonaire at CTO Media Marketplace
Bonaire Dive Into Summer Attention Entices Media to Visit this July This month we’ll be hosting “first-timers” to the Island and welcoming back old friends. A crew from Dive Travel TV, a television series that airs in northeast Pennsylvania and central New Jersey on the NBC affiliate TV station WCAU-TV, will be visiting the Island on a press trip July 7-14. During their trip they’ll cover diving, topside adventures, cuisine and culture. This will be the first trip to Bonaire for all five crew members. Later in the month, we’ll be welcoming well-known travel writer David Swanson back to the Island. David, who’s on assignment for Caribbean Travel & Life, is returning to Bonaire while traveling throughout the Caribbean because it’s been some time since he’s visited and we made sure that Bonaire was on his itinerary. For more information about these press trips and more, scroll down to our “Press Trip” section.
As part of the ongoing press release program, Adams Unlimited researches, writes and prepares a steady stream of releases for mailings to the media for applicable editorial coverage based on editorial calendars and the need to disseminate timely news. In June two press releases were written and distributed to the media. The first release offered a glimpse at new island information including the wind/bio-diesel energy program, the new decompression chamber, STINAPA’s new website, new WebCams and information about Captain Don’s 45th anniversary of his arrival on Bonaire. The second press release featured the line-up of activities scheduled for Scuba Diving Magazine Week, a part of Bonaire Dive Into Summer 2007, set to take place July 7-14. We secured a press group from Sport Diver magazine (circulation 220,000), one of the top selling dive publications in the industry, to visit the island on a press trip June 23-30. The press group included Tom Morrisey, the Executive Editor; Tanya Burnett, their Staff Photographer; and Kevin Palmer, their Set Dresser. The “Dive & Dine” feature article that they were writing and shooting photography for will focus on Bonaire’s up-and-coming culinary scene, including interviews with restaurant owners, select recipes and beautiful photos. We secured Dive Travel TV, a regional NBC affiliate television series which airs in northeast Pennsylvania and west central New Jersey, to visit Bonaire July 8-15 to film two episodes of their television show, which reaches over 2 million viewers. In addition to the Bonaire episodes featuring scuba diving and the marine park, the show will also feature many of Bonaire’s topside activities, as well as cuisine, culture and accommodations. We secured freelance travel writer David Swanson to visit Bonaire July 26-30 on assignment for Caribbean Travel & Life (circulation 155,000). David also writes for a number of other top media outlets including Cleveland Plain Dealer, San Francisco Chronicle, Travel Age West, Miami Herald, Chicago Tribune, Philadelphia Enquirer and Dallas Morning News, to name a few. While in Bonaire, David will cover diving/night diving, mountain biking, cave snorkeling, hiking, birdwatching, and will do several hotel inspections. We confirmed the press trip of Michael DeFreitas, a freelance travel writer/photographer to visit Bonaire on a one-on-one press trip in late September. Mr. Defreitas is on assignment for Diver Magazine (circulation 25,000), and will be gathering information for other upcoming articles. New York Daily News (circulation 835,121) Boston Globe (circulation 562,273) Daily News (CA) & others (combined circulation 525,263) Morning Call (PA) (circulation 159,733) Caribbean Travel & Life (circulation 155,000) Brighton-Pittsford Post & others (combined circulation 25,871)
Brazil Dutch Antilles Express, expanding routes in South America Flights are on Tuesdays and Fridays. Departure time Curacao: 11.00 AM flying time is 1 hour and 45 min. Bogotá is 1 hour difference (earlier) with the Antilles. Departure time Bogotá: 12.30 PM (13.30 Antillean time) www.flydae.com Bonaire at Padi Festival Brazil - June 1st to the 3rd
Roadshow to diving cities close to Sao Paulo - June 04-05 According to Alcides Falanghe from Mergulho magazine, the roadshow program to the diving schools was very successful. Ending the Padi Festival, the cities of Jundiaí, Campinas, Sorocaba and Itú were visited for the first time meeting with their diving schools. A Bonaire presentation together with a video in Portuguese was presented, followed by meetings with the hotels. The roadshow program ended in Rio de Janeiro on June 06th, visiting the tour operator Tripping and the main diving schools which are already sending groups to Bonaire.
On Apr 28th to May 05th, Andrea Cavalheiro from Globo TV came to the island to film a Bonaire expedition of five programs with a group of divers. They had a wonderful experience diving in the Bonaire Marine Park and experiencing all the outdoor eco adventure activities on island. The programs, which last 5 to 8 minutes, are being transmitted at their Sport TV, reaching an AB target of more than 300.000people. www.sporttv.globo.com The Bonaire delegation was pleased to watch Bonaire on the Brazilian local TV during our visit. It was great!!A sticker for the cars showing the Brazilian flag with the slogan “Be a happy diver, dive in Bonaire” was distributed during Padi Festival to tour operators and their diving schools. On May 23rd, the well known Venezuelan eco adventure operator Akanan Tours gave a presentation on Bonaire to Procter & Gamble to the PGITC (P& G wife’s association). The island was presented to more than 60 women, who wanted to know about Bonaire and its eco adventure activities. They were surprised how close Venezuela is to the island and to know more about its outdoor activities: pristine diving, kayaking, windsurfing, Kitesurfing and mountain biking.Guía Ultramar from Colombia Gam and Gaceta Aèrea from Venezuela III Bonaire Jazz Festival In the past months, news have been emailed to the media press, tour operators, travel agencies, diving schools about Dive Into Summer, 3rd Annual Pro Kids Free Style Windsurf competition, Bonaire announces line-up of activities for scuba diving magazine, Dutch Antilles Express flying Bogotá, Bonaire International Sailing Regatta, STINAPA Launches New Website, New Recompression Chamber for Bonaire, First Mountain Bike Race by Bonaire Wellness Connexion. Ecuador Brazil Venezuela Colombia
Mangazina di Rei launches new website
Bonaire Dive into Summer news, Monthly Taste of Bonaire As indicated previously through various media, Bonaire is introducing Dive Into Summer this year. Free coupon books - for each and every visitor, this summer!
In the meantime Dive Into Summer coupon books are also available through all accomodation providers and through TCB.
Only distribution outlets = accomodation providers and TCB office. Scuba Diving Magazine Week: 7 - 14 July 2007
Note: Jan-Apr Harvest Period (C,E+T) (H)= Holiday Back to the top
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The new TCB website is progressing well and we have been gathering information from all the sectors so that we will be ready for our September target date. Many of you have already received your input forms and have already returned them to our office. In case you have not been contacted or have not returned you information, please contact us ASAP. 
On another note, TCB congratulates Roosje (our Usona projects coordinator) on the birth of her son, Jurgen. TCB paid a visit to the proud parents and the baby. Also, Joanny, from our statistics dept, is due to give birth in October . Welcome to all! 
In June TCB Europe put its new viral game online. ‘Fish or Miss’ is this new online game and it is dedicated to dive sites and the wonderful wildlife surrounding Bonaire. A map of the island, dive sites marked by the yellow stones: it’s all there. And, for the first time, we managed to involve streaming video in Bonaire’s viral game allowing every website visitor a glimpse of the real underwater world before entering the game. Fish or Miss will premiere on the Dutch market with others to follow. So, if you want to find out for yourself, some knowledge of Dutch is required. Surf to 
Due to operational and tactical decisions made fall 2006, the marketing in the so called secondary markets is based on ‘consolidation’ rather than on growth. Maintaining attention and not primarily gaining attention. So these means we can see online some low cost ads both offline and online in these markets. Like the ad in Diver’s Guide UK. Only half of last years size and awaiting the new branding still in the design we made for the Usona campaign 2006. So no extra costs for designers. But still Bonaire is present where we should be: right in the heart of the divers. 
During Caribbean Week in New York, which took place June 9-16, many journalists stopped by the Bonaire booth at the Media Marketplace event on Wednesday June 13 to see what’s new on-island. Journalists received a sneak-peak of new information including Bonaire’s wind/bio-diesel energy program, the new decompression chamber, STINAPA’s new website, new WebCams and information about Captain Don’s 45th anniversary of his arrival on Bonaire. Other information available to the journalists included Bonaire’s Tourism Awareness Program, Spring & Summer packages, The Trend of 07/07/07 packages and story ideas. As a result of our presence at the Media Marketplace, we received several leads from prominent broadcast and freelance and staff writers which we are busily following up on.
June’s issue of Bonaire EZ News was distributed to our database of consumers and travel agents on the 14th of the month. The issue featured hotel packages from Bonaire’s official North American tour operators for this summer. 
In June one press release was distributed on Dive Newswire. The press release featured the line-up of activities scheduled for Scuba Diving Magazine Week, a part of Bonaire Dive Into Summer 2007, which will take place July 7-14. The press release was posted to the site and distributed on June 27. Dive Newswire is distributed electronically to more than 6,000 dive shop owners, manufacturers as well as media outlets. Additionally, the press release was posted to Diver Wire, the consumer branch e-newsletter of Dive Newswire. 
With a nice 24 mts booth and 42” TV plasma showing the official video, the island was promoted by the hotels Plaza Resort, Buddy Dive, SunRentals, Port Bonaire, Harbour Village together with TCB. We welcomed visitors and gave them general information, brochures and packages. 
The booth was also visited by the film crew of the program Sport TV from TV Globo (the biggest TV channel in Brazil). They came on island recently to film a series of five episodes on Bonaire. 
